New from Before: Three Bold Additions to the Fluoride-Free Lineup

in Jul 12, 2025

For Canadian retailers already stocking Before's best-selling oral care, there’s fresh news worth smiling about: the launch of three new fluoride-free toothpaste flavoursSupermint, Cinnamon Orange, and Lemon Coconut. These latest additions expand Before’s clean, stylish lineup with inventive taste profiles that stay true to the brand’s promise: safe, effective, and beautifully designed oral care for everyday use.

What’s New:

  • Cinnamon Orange
    Warm, spicy cinnamon pairs with bright citrus for a comforting yet invigorating brushing experience. Perfect for customers seeking a seasonal or non-mint option with character.

  • Lemon Coconut
    A tropical-inspired blend that’s smooth, creamy, and subtly sweet. This unique flavour stands out on shelves and appeals to shoppers looking for something playful and different.

  • Supermint
    A refreshing upgrade on classic mint, Supermint delivers a crisp, cool sensation that leaves the mouth feeling ultra-clean without being overpowering. It’s a universal crowd-pleaser with a modern twist.

Key Features:

  • Fluoride-Free
    Formulated with dentist-loved hydroxyapatite for remineralization and cavity prevention—without the concerns associated with fluoride.

  • Clean Ingredients
    No sulfates, no artificial dyes, no fillers. Every tube is vegan, cruelty-free, and crafted with purpose.

  • Shelf Appeal
    Bold new packaging with a clean, elevated aesthetic that complements the original lineup and attracts design-conscious consumers.

These new SKUs give your customers more flavour variety while keeping to the core values that have made Before a top pick in natural oral care: high performance, transparency, and standout style.


Now Available for Wholesale in Canada
Ask us about case pack details, merchandising support, and promotional offers on the new fluoride-free flavours. These three are already generating buzz—don’t miss out.