We have exciting news!
A new look for Good Juju will be launching this year, starting with their laundry detergent sheets. The new look is intended to better reflect who they are as a brand, and takes into account feedback they’ve received over the past five years on what people love and what they’d improve on their current packaging.
The new packaging is fresher, brighter, and more beautiful than ever. They are clearly differentiated in the laundry category, with packaging that you are proud to display in your laundry room. Their brand is a mix of science and nature – the current packaging leans towards the science aspect of our brand, and the new packaging better reflects the combination of both. It’s easier to read, and designed to appeal to women consumers, our target demographic.
Look for the new packaging in your next order!